Looking For Home Improvement Leads?

Watch Video.

Available 7 days a week!

Outrank Your Local Competition

Hi there, I’m Rod, I run the place here 🙂 welcome!

I’m assuming you’re having some marketing challenges, is that right? Are you not getting the results you want? Is it just taking too much time to figure things out? Or maybe you’re a bit disappointed with your current marketing team?

Listen, first of all, I want you to know that I really love this stuff. I’ve been doing marketing and design for construction companies for many, many years, and if there’s any advice I can provide, I will do it gladly. Just reach out to me by clicking any of the buttons on this page. I’m personally available 7 days a week!

All of us here at initiate lift have one goal; to help construction companies, home improvement businesses, and local contractors, improve their marketing’s performance.

We know how hard it is to lose good, quality leads, to your competitors. I also know how important it is for your long-term success, to get that phone to ring and those leads coming in, right?

I’ve put together a strong marketing team to help you. We all possess some kind of industry experience as mentioned in our video. Me personally, I worked for 3 of the largest countertop manufacturers in the Washington DC metro area, with experience in CAD/CAM, 2D/3D Design, Logistics, Fabrication, Installation, etc. I also built, ran, and operated a tile showroom, with both a brick and mortar location and an e-commerce online store.

Anyways, I would love to help reinforce your marketing and help grow your brand. Why not get started free and see what you think about us?… And maybe, we’ll help your business outrank its competitors next!

By the way, I swear we drink more coffee than any other marketing agency!

Meet Your New Marketing Team.

Marketing Reinforcement

Social Lord


Money Stuff

Content master

Chief Guy


Our 3-Step Process

Get More Home Improvement Leads For Your Business

1. Assessment

Our team performs a complete audit of your website, your marketing, and your competitors.

2. Proposal

Once our team determines we can deliver results for your business, we'll create a detailed proposal.

3. Execute

If you decide to hire our marketing team, we'll get to work right away. We like to hit the ground running!

Available 7 days a week!

Home Improvement Marketing

Frequently Asked Questions

Correct. We specialize in marketing for construction, home improvement, and home remodeling type businesses. Those are the areas we love, where we bring the highest value, and what makes our team unique. Our attention is not going in 50 different directions trying to understand other industries.

Ultimately, the type of marketing we’ll recommend will depend on many factors. There’s no one-size-fits-all, unfortunately. For instance; how long have you been in business? how old is your website? what’s working for you now? what’s not? are you currently advertising on Google or Facebook? what’s your monthly budget? what type of marketing are you currently doing? Do you plan to handle some stuff in-house? Etc. A lot of this is discovered by our team during the assessment phase.

We actually get compliments on this all the time from our clients – that we’re always available and accessible to them! They love that we’re so responsive and always take the time to reply to emails, respond to text messages, calls, or any other request, quickly!

Unfortunately no. The obvious reason is that we have no control over your sales process. We have seen many leads go to waste simply because of a weak sales process internally – something that is completely out of our control. If you do not take the time to build a strong “sales and follow-up process”, we don’t recommend working with us. Our construction marketing services are built to generate interest in your business by potential customers and eventually brand recognition. You’ll have to do the rest.

Of course! We love redesigning websites for our existing clients, especially if we know it will help convert better (i.e. generate more leads).

We do! I’m sure you know how difficult it is to get clients to write reviews right? 🙂 We’re still in the process of asking existing clients for video testimonials. We hope to have those up soon! In the meantime feel free to check out some reviews here.

Nope! And just so you know, our goal is to become your personal marketing team. A team you can count on, a team you can trust, and most importantly, a team you can brag about! You and I both know from experience, that great marketing and building a lasting brand, takes time. And we’d love to be there next to you, working to help grow your business, for a long time.

Oh yeah, the million dollar question. Well, it won’t be a million, I can tell you that! I know you don’t want to hear it, but in all honesty, it really just depends. The best way for us to give you a price is to determine exactly where you are today with your marketing and what it will take to get you where you want to go. And the only way to do that is by taking a look under the hood.

Super easy! We have a frictionless process, we’re not trying to make things complicated here! All you have to do is fill out and submit the request form on this page. We’ll take a look at your website, your competition, your market, and we’ll come up with a few very specific questions about your business. That’s it!


We have a few [solid] fans!

Josh S.
Josh S.
Founder & Owner
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initiate lift is worth EVERY penny!!! I've been really impressed with this service and I'm not one to typically write reviews. Our company has been working with Rod's organization for a while now. He is highly competent, super responsive, attentive to details, and obsessed with our success. You will not find better value for money spent on marketing services in the DMV area. Guaranteed.
Jason S.
Jason S.
VP and Chief Operating Officer
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Rodrigo was fantastic to work with. He completely redesigned our website, which looks spectacular and was more than accommodating to the content changes we made throughout the process.
Peter M.
Peter M.
Senior Account Executive
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I've enjoyed interacting with Rod from both the vendor and the client side. There are not many people that I come across who possess the unique mix of intelligence, drive and competency that Rod brings to the table. From Enterprise IT to Sales Operations to Marketing and SEO, Rod is capable of bringing huge value to teams and organizations. His constant search for cutting edge technology to solve real business problems, combined with his entrepreneurial drive and great personality make Rod the type of executive that I prefer to work with throughout my career.

Thank you.

Home Improvement Lead Generation Marketing Services

How are we different?


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1 Million Cups Of Coffee Consumed in 2018... Or Something Like That!

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