Digital Marketing

You may have noticed the increasing popularity of virtual reality, with gaming platforms and 3D cinema pushing the frontier of virtual reality year after year.  Developments in VR technology have particularly skyrocketed since video game companies started released next generation virtual reality headsets in the early 2010s.  But outside of video games and movies, have …

Does Virtual Reality Have A Place In Home Improvement Marketing? Read More »

Anyone who runs a home improvement company knows the importance of generating leads, especially early on When you’re first starting out, you don’t often have the budget to hire a marketing team or purchase paid advertising. But just because you can’t invest in some of these costlier marketing methods doesn’t mean you can’t generate some …

7 Ways To Generate Home Improvement Leads Free! Read More »

Let’s be honest: the hardest part of growing a new business is figuring out how to market it. This can be especially true for more practical industries such as construction companies, who may not be as accustomed to the flashy sort of self-marketing and social media branding that goes hand in hand with industries such …

7 Solid Marketing Ideas For Construction Companies Read More »

Many contractors and home remodeling businesses that are first starting out, struggle with generating qualified leads. In the process of advertising or digitally marketing their business, they often find that their efforts either don’t reach their target audience or reach clients they can’t serve. While it’s great to receive requests for a quote from a customer, …

Do I Need Local SEO For My Home Remodeling Business? Read More »

There is no doubt that putting time, money, and energy into building your “own” brand, has the potential to yield the highest results in the long term. However, this can be difficult during the first few years of existence (of any business) when no one really knows who you are. Building credibility, establishing a reputation, …

Contractor Advertising: Everything You Need To Make It Effective Read More »

Every business needs to expand its customer base in order to grow, and local contractors are no different. As long as we live in houses and apartments, people are going to continue to need the services of contractors and home developers. The customers are out there; it’s just a matter of reaching them and convincing them …

Effective Contractor Marketing Explained: How-To Guide Read More »

Owning and running a business is a daunting task. There are so many things to do, so much to remember, so many moving parts that need to come together for things to go well from day to day. As such, business owners often end up feeling like their brain’s been fried and perhaps burnt a …

Digital Detox For Business Owners: Why You Need It! Read More »

You may have heard the rumors about traditional marketing being dead or dying. As print media circulation declines and television morphs into streaming services without ads, it certainly feels like these rumors could be true. However, when you look at the essence of any ad campaign, be it digital or traditional, you’ll see the fundamentals …

The Digital Evolution Of Traditional Marketing Read More »

It’s no secret that social media has created the largest shift in marketing the world has ever seen. Being able to have direct, instant, connections between businesses and consumers have been more of a game changer than anyone could have imagined. Small businesses, that were once priced out of the advertising game, can now run …

Effectiveness Of Social Media For Small Business & How To Leverage It Read More »

When small business owners make an effort to improve the well-being of their employees, they are rewarded in many ways. Their employees are less likely to call out sick, the work environment is healthier, and there is an increase in productivity. Small business owners should encourage their employees to become healthier by establishing a smoke-free …

4 Secrets That Will Improve Worker Performance Read More »